Originally posted on 09/14/2014:
Sounds like it might be smart for him ask people to opt in to receive text message offers. Or let them text back to opt out at very least.
I applaud hard working marketers but this is the one negative theme that seems to come up in every hrwager conversation.
He might get almost the same overall response from a much smaller opt in list anyway. If people think they are getting something first or exclusive they are far more likely to take notice of the messages.