Originally <a href='/showthread.php?p=17172420'>posted</a> on 12/18/2012:

Quote Originally Posted by SBR_John View Post
BI was a very popular book here and we gave them very few contests and other promotional ad buys. They still came in 5th in the poster poll beating out A+ books.

In the aftermath we need to do more starting with not allowing B rated books to be advertised or become forum darlings. In most cases they have not passed the test of time. BI had great service, was growing and had fast payouts and I believe were fairly rated considering their performance. But as they grew they changed offices and software and mismanaged themselves. Terrible ending to a once promising book.

All well and good, but you left out the part where SBR "confirmed" that BI's owner was a well established bookmaker with a solid reputation in the industry, and that the ownership group was financially secure. It was stated time and again that this is why you upgraded them so quickly. It wasn't because posters liked them and it wasn't because they survived a couple football seasons.

What other books are these backers involved with? Tell us about their ownership group so we know which books to avoid in the future. Or was that whole confirmation line just total bullshit?