Originally posted on 11/18/2012:

Quote Originally Posted by JC View Post
Bookmaking is not Pinnacle's primary business. Pinnacle is a betting operation that masks itself as a bookmaking operation. Any money they make booking is gravy.

The people behind Pinnacle could make money laying 110, so instead they opened up a book and now they get +105 on the same games they would be happy to lay 110 on. That drops their break even from about 54% to around 48%.

They move the lines to attract the action they want. If they have no opinion they try to play it as neutral as possible and settle for the low hold any other bookmaker would earn from the same low juice line.
Also, with their big money they can do this: (im using -110 juice for the example) take in 110,000 to win 100,000k
on the favorite, and only take 55,000 to win 50,000 on the dog. If dog wins they profit 60,000, and if favorite wins
the lose 45,000. In effect they are laying 45k to win 60k, with break even at roughly 43%. That is a license to print
money .