Originally posted on 08/04/2012:

Do tell them what SBR is (and isn't) and it's business model.
Do tell them about the positive correlation between advertising money from a particular book and that books "rating".
Do tell them how disputes are handled differently between books that pay SBR for advertising and those that don't.

It's important that the freshman class is properly educated as they are gullible and could be easily swayed to use certain books, like BOL and BP.