About the sports betting site Intertops.com
This is either a coincidence or the bookies are using manipulation that helps them make profit.
In the 2009 Super Bowl, Colts vs Saints. The picture of Peyton Manning was used as the "Sportsbook" icon on the front page of Intertops. Peyton Manning and the Colts lost.
And for this 2010 Super Bowl, Packers vs Steelers. The picture of Big Ben was used as the "Sportsbook" icon on the front page of Intertops. Big Ben and the Steelers lost.
Also in the 2009 regular season. The picture of Peyton Manning was used for the first part of the season, but after the dominating win of the Colts defeating the Rams by multiple touchdown. The picture of Tom Brady was used after wards for the rest of the season.
Intertops must have lost a lot of money on that Colts vs Rams game.
I should keep track of this each year.
If you think about it, TV commercials, especially movie trailers, use manipulation all the time to get you to buy their products.