Dunno, seems like value on the under. I doubt they'll show him four times during the actual game, live.
As has been mentioned, they may easily show him several times not live, but that obviously doesn't count. Any celebration can't count for the prop, because I'm pretty sure they wouldn't show a live celebration after a TD, and if they won, the post-game celebration might be shown live, but that wouldn't count either.
Seems to me that the right line for this would be 2 or 2.5, and there's value in under 3.5.