Does the outcome of your team's game affect your emotions? (which ones)?
I would like to gather some information for a research paper I am writing about how the results of sport games affect consumer purchasing behaviors. The best way I see being able to do this would be linking your emotions to the results of a sports game and compare that to research already done on how emotions impact consumer decisions. Also if you know of any research done on this topic it would be appreciated but I did look pretty hard. Thank you so much for your help !!!
Additional Details
Any answers help, however I am looking for emotions as a FAN of a team.