As if the world hadn't already known how smart this man was, he reminds us again.
He has generated some of the most amazing marketing, without even allowing consumers to realize it.
He took one of the most popular sporting events and "gambling" games and created a HUGE prize.
A prize that he knows he will not have to pay, he knows his odds. He then allows everyone to sign up, grabs their email address and BOOM, EVERYONE is talking about it. His name is all over EVERY news station, in every paper, every website...
It's simple, generate conversation, entice people to learn more.
I salute Mr. Buffett. He has once again shown that he is a man to learn from. This is how you do business. This is how you win at life.