Originally Posted by
chargers4222
The NBA does essentially know what they will be getting for each series, and they also know what people expect to see. Furthermore, they know how long each potential series will go. The NBA was well aware that everyone was hyping a Cavs/Heat series, and it may have happened if Miami was....you know....good.
Miami almost got beat by the Hornets (they lost a Game 5 at home, which is straight embarrassing), and were perhaps the worst road team among all of this year's final 8 teams. Whiteside getting hurt didn't completely make or break the Raptors winning the series, but it definitely didn't help the Heat.
While most people assume that the Heat would "be all mad" and beat Lebron out of spite, this is not how basketball works. In fact, if anything, Lebron would've gone out of his way to make sure he swept the Heat. The NBA does not like Conference Finals that only last 4 games.
On the flip side, regardless of what you think about the Raptors, they've played some awfully good games with the Cavs this year. The narrative about "getting Drake involved" is definitely not why the NBA prefers a Cavs/Raptors series, but it certainly helps. The real attraction of Toronto is two-fold: young superstars and Canada. They've been looking to expand into China and the UK for years, but they need to start with Canada before they can expand out into the ether. Dwyane Wade has been juiced for everything he's worth over the past 13 years, and the real "primetime" Conference Finals series was already set when they knew either OKC or SAS would be playing GSW in the WCF. So, they really didn't need a James/Wade storyline, especially since it won't do them any good two or three years from now.
Now that the NBA has an entire country supporting a basketball team in the thick of the NHL playoffs (where no Canadian teams are left), they're good to go. Canadians may have given up on the NBA altogether if the Raptors continued their losing ways.
This is why the Raptors beat the Heat, but it still comes down to basketball. If you thought the Heat were the better team, you didn't watch either team play in the regular season. If you thought the Heat would be a "better revenue draw" for the NBA, you're naive and short-sighted.