NEWS RELEASE
FOR IMMEDIATE RELEASE APRIL 12, 2012
NHL POSTS RECORD REVENUE & GROWTH ACROSS MULTIPLE BUSINESS
PLATFORMS FOR THE SEVENTH CONSECUTIVE SEASON
NHL Teams Played to 95.6% Capacity, GameCenter LIVE Subscriptions Up 93%,
Twitter Followers Up 96%, and NHL Mobile Web Page Views Up 81%
NEW YORK (April 12, 2012) – The NHL is on pace for its seventh consecutive
year of record total revenue. The League is projected to bring in more than $3.2 billion
by the end of the 2012 Stanley Cup Playoffs. NHL Enterprises’ (League/national
business minus broadcasting) revenue is forecasted to increase by 18 percent. This
represents a growth of 195 percent over the 2003-04 season.
Driven by large-scale events, a deeper portfolio of NHL content being offered
through more platforms than ever before and unprecedented support from corporate and
television partners, the 2011-12 regular season has broken records in multiple business
areas including ratings, traffic to NHL.com, subscriptions to NHL GameCenter LIVE,
engagement through Social Networks and consumer product sales.
"Thanks to another season of down-to-the-wire competition on the ice and media
partners and sponsors eager to engage with our fans in new ways, we were able to once
again re-write the record book for business success," said NHL Chief Operating Officer
John Collins. "And even with all the growth we've experienced the past six years, we all
agree the best is yet to come."
Below are highlights of the League’s success for the 2011-12 regular-season
across its various businesses:
Revenue
• The NHL saw its seventh consecutive year of record revenue, with a projection of
more than $3.2 billion by the end of the 2012 Stanley Cup Playoffs
• NHL Enterprises revenue is forecasted to increase by 18 percent over last year,
a total growth of 195 percent over the 2003-04 season.
NHL.com
• Average Daily Unique Visitors increased for the sixth consecutive season, and is
up 12 percent over last season.
• Video Starts increased by 18 percent over last season.
• Visits to NHL.com were up 12 percent, and Page Views were up 9 percent.
• NHL.com set a single-day record for Video Starts on Sunday, January 29th (day
after the 2012 Molson Canadian NHL All-Star Skills Competition) - besting the
previous record by 20 percent.
• As part of a larger, cross-media strategy to better activate international fans of
the NHL, the League has created the most relevant, country-specific NHL media
experience for the Web by introducing NHL websites in Czech, Finnish, German,
Russian, Slovak and Swedish at the start of the 2011-12 season. The League
also launched an official website published in French (LNH.com) to serve the
NHL’s passionate Francophone fanbase as a complement to the Englishlanguage
NHL.com.
NHL GameCenter LIVE
MUCH MORE --------- http://nohockeylockout.com/docs/NHL_...lar_Season.pdf