So unhelpful and condescending...
Step 1: Take a look at
this video by Justin7 regarding pricing a typical NFL prop. Further investigation into posts by him will give you a great insight into prop betting.
Basically, you need to look at each player to determine their likely output based on their career / season stats (both in general and against the specific opposing goaltender). Once you have an expected total for each player (decimal points matter!), compare the two to determine the probability each has in scoring more than the other. There are several ways to go about this. This will give you a probability for each player to use in your comparison.
Next, take those lines and convert them into implied probability using the SBR Tools Odds Converter. In your example:
Alfreddson: +110 = 100/(100+110) = 47.62%
Malkin: -140 = 140/(100+140) = 58.33%
These obviously don't equal 100% (58.33% + 47.62% = 105.95%), so you need to go through one more step to calculate the zero vig implied probability of the wager.
Malkin: 58.33/105.95 = 55.05%
Alfreddson: 47.62/105.95 = 44.95%
You can now compare your numbers for the two players with these implied probabilities and see where the value lies.
If you determined from your analysis that Malkin = 60% chance of winning & Alfreddson = 40% chance of winning, then the value would lie with Malkin. If, however, you determined it was a 50/50 chance for each, you'd be better off taking Alfreddson.
Hope that's helpful.