Originally Posted by
hels
To all you idiots who are saying 'Jones has nothing to gain," do you realize that you are retarded?
Do you know what marketing and sponsorship is? Jones will never get the same crowd reaction and love that he used too. Therefore, his marketability is decreased and sponsors won't be trying to outbid each other.
Now lets look at the two outcomes if Jones were to fight Sonnen:
a) He wins, everyone praises his stepping up to the plate and fighting whoever is thrown at him. He has an even greater godly status.
b) He loses, everyone gives him deep respect for stepping up to the plate. Rematch will happen and will be one of the largest fights in UFC history.
Both of these outcomes increase his future value.
His turning down the fight has two outcomes:
a) Those who see it as a smart decision as he isn't prepared for a newcomer.
b) Those who say Fukk You Jon Jones, grow some balls.
Neither of these outcomes increase value and because of b) his value is decreased. It was a dumb 'BUSINESS' decision. All you idiots saying he's smart have no idea of what making money is about.
The only winner in this whole debacle is Chael Sonnen.