Scam Alert: Apex/Bet33 Sportsbook Group09.16.2010 Bet33 (SBR rating D-) was founded in 2005 by Robbie Mcphail, owner of scam operation Apex Sportsbook (SBR rating F). Apex Sportsbook History Apex Sportsbook was given a rating of D in April of 2004 by SportsBookReview. Apex Robbie used his experience with online marketing to rank highly in search engines, placing Apex on the map as a sportsbook which offered too good to be true bonuses that were successful reeling in player deposits. This big-bonus business model set Apex on a path of financial ruin, and just two short months after being recognized as a (albeit lowly) rated sportsbook, Apex closed its doors and stiffed its players thousands in winnings. Creation of Bet33 & other Brands Apex Robbie's newest venture, Bet33, was launched in 2005 and financed with the unpaid winnings of Apex Sportsbook players. Robbie acquired new players through mailing lists and established Bet33 as another sportsbook that would appeal to bettors who would be categorized as bonus-hunters. | Full Apex/Bet33 Sportsbook report.