Reduced Juice

Reduced juice sportsbooks offer players the ability to wager at less than the traditional -110 lines. For active players the benefits can be substantial savings over a long period of time.

So who should consider low juice books?

Low juice books traditionally do not offer large bonuses and never offer re-deposit bonuses, they have higher transaction fees, and may have bare-bones customer service (sometimes only email). These sportsbooks are geared for highly active players with large bankrolls. Betting at reduced juice means an instant discount for the player; for example:

1. At -110 odds, player A bets $110 to win $100. Full price.
2. At -107 odds, player A bets $107 to win $100. Discount: 30%
3. At -105 odds, player A bets $105 to win $100. Discount: 50%

Players should also be aware of what seems to be a common practice in the reduced juice market: the Juice Manipulation. It's true that a 10 cent line means less commission for the book overall, but it does not always mean a better price for the player for each event..
This can be better explained with the following examples:

1. 10 cent line (-105/-105) + Juice Manipulation = -124/+114
2. 14 cent line (-107/-107) + Juice Manipulation = -124/+110

A typical line for any given match-up could look like this:

• Team A: -7 -110
• Team B: +7 -110

After price manipulation applied by the reduced juice sportsbooks, the same match-up will end up looking like this:

• Team A: -7 -124
• Team B: +7 +114

Or, like this:

• Team A: -7 -124
• Team B: +7 +110

It's important for players to be aware of the differences between the traditional bookmaking models (-110) and the price manipulation in the reduced juice market. While this type of deal might at times offer great value ( Team B: +7 +114 or +110), it's also possible that an unaware player gets caught up paying more than required on the other side of that same match-up (Team A: -7 -124, if compared with Team A: -7 -110). SBR believes the Reduced Juice to be a very useful tool for the player that likes to do value shopping, but must also advise players to pay close attention to the above mentioned weighted-pricing.