Betway Sportsbook Profile: 2014
Betway Sportsbook launched in 2006. SBR added Betway to the sportsbook ratings guide on August 3rd, 2006 at the initial rating of C. Their sportsbook software is proprietary; their casino is powered with Microgaming software. In 2012, Betway added mobile sports and casino products. One high point for global users is that Betway customer support is available 17 languages. The sportsbook is licensed by the Lotteries and Gaming Authority of Malta. Additional casino gaming licenses are held in Denmark, Spain, and Italy. Betway management tells SBR that a sports license in Denmark is soon to follow. Recent sponsorships include being the title sponsor of the Froch vs Groves fight in Wembley Stadium, as well as the PCD premier darts league, which later rebranded to the Betway Premier League.
In the eight years since their addition to the sportsbook ratings guide, Betway’s rating has dipped as low as the blacklist in 2008 and at its highest hit the mark of C plus - the current rating. In August of 2012, SBR reported that Betway discontinued a controversial rule referred to as the “30% rule”. This rule called for player winnings to be voided if wagers exceeded 30% of a given bonus. Many sportsbook complaints were launched with SBR prior to the rule being cancelled. Betway later agreed to revisit all cold cases received by SBR. Management has since remained active in discussing sportsbook complaints with SBR. The line of communication has drastically improved since the days that the shop was on the SBR blacklist.
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