7/20/2004 01:10 PM
sportsbook advertising budgets retreat for the first time in 2004 SBR surveyed the top 10 sportsbooks and found only 1 that plans to exceed their 2003 advertising budget. This is an abrubt change from past years when marketing budgets regulary increased and sometimes doubled. The top CEO's stated unanimously that lack of profitable venues was mainly to blame. This is actually good news for players. Players should look for a year of healthy bonuses and new and improved loyalty programs at the top books.

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