Sportsbook Review: Apex Sportsbook

11/5/2011 12:09 PM
Bet33 Sportsbook upgraded to C-
Bet33 Sportsbook (SBR rating C-) has made a number of improvements in the last six months. Bet33 has been open to discussing player disputes with SBR, shown the ability to effectively perform risk management and has revamped their business model.

Bet33 is a recreational sportsbook where professional players will quickly make the realization that they are unwelcome - the sportsbook is active in marketing and has made strides to improve their image in light of the negative press shouldered due to ownerships previous involvement with apex Sportsbook (SBR rating F). Bet33 has taken care of old apex debts that it argues were recorded after ownership departed the now defunct sportsbook. On April 26th, SBR reported that Bet33 paid an apex player with a six-year old payment claim.

Bet33 has not had a meaningful dispute submitted against them in the past six months - the most recent news was a player confirming a $3,000 payment in June of this year.

Bet33 players are not believed to be in danger of being stiffed, though SBR will continue to evaluate the sportsbook's standing and monitor any incoming sportsbook disputes.

Bet33's sportsbook rating has been upgraded to C-. Bet33 players with feedback are free to write SBR directly, or sound off in the SBR Sportsbook & Industry forum.

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6/28/2011 02:07 PM
Bet33 player reports payment
A Bet33 (SBR rating D+) player reports payment.

The Bet33 player tells SBR that following a $500 deposit, he increased his balance to $5,000 after making forty MLB picks. On June 27th, the player tells Sportsbook Review that he requested and was paid a $3,000 withdrawal via cash transfer. Bet33 was recently removed from SBR's sportsbook blacklist after settling player debt which originated from apex Sportsbook in 2005.

Players with Bet33 feedback are asked to write to SBR.

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5/18/2011 01:16 PM
apex Sportsbook upgraded from F to D

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5/16/2011 06:26 PM
apex Sportsbook player receives funds after six years
An apex Sportsbook (SBR rating D) player has received a $1,841 payment. The player's funds were in limbo since 2005. apex Sportsbook went off-line without paying players, prompting an F rating and placement on Sportsbook Review's blacklist. | apex begins to make good on debt

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5/3/2011 02:29 PM
apex Sportsbook victim writes in
An apex Sportsbook (SBR rating F) player owed $3,683 from 2005 has contacted SBR for assistance. SBR has brought the player's complaint to Bet33 (SBR rating D-) operator Robbie McPhail's attention. | apex player complaint

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4/26/2011 07:27 PM
apex Sportsbook player paid after six years
An apex Sportsbook (SBR rating F) player has received payment after six years.

On April 11th, SBR staff pinned a note in SBRforum's Sportsbook & Industry section asking old apex players to write in. apex Sportsbook stiffed players prior to going off-line in 2005. apex owner Robbie McPhail used stolen players funds to finance Bet33 Sportsbook (SBR rating D-) later that year. apex is also the parent company of 1Vice Sportsbook. | apex, Bet33 history

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4/13/2011 02:28 PM
apex Sportsbook victims advised to write in
There may be hope afterall for apex Sportsbook (SBR rating F) victims. apex stiffed an undetermined amount of players after closing shop, then resurfaced as Bet33 (SBR rating D-) Sportsbook in 2005. Bet33 was assessed with a rating of F by SportsbookReview, but later upgraded to D- after years without a sportsbook complaint.

apex owner Robbie McPhail used players stolen funds to finance Bet33, thus Bet33 remains on the SBR sportsbook blacklist. Bet33 paid a player $3,000 in November of 2009 that reported to SBR he had been stiffed by apex five years prior. Bet33 has requested that SBR publish a note asking former apex players to write in with their account balances. Players can email help@sportsbookreview.com.

SBR will update this report if any former apex Sportsbook players receive payment from Bet33.

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3/6/2011 11:18 PM
Scam sportsbook Parlaymakers still off-line
Parlaymakers (SBR rating F) is the latest sportsbook to collapse without paying their players. The scam sportsbook was downgraded to F by SBR on February 28th after going off-line. Parlaymakers did not provide notice to players that the domain would be taken down, and ceased replying to both players and SBR shortly after the loss of their biggest processor, Gold-Pay.

The niche sportsbook had an unusual business model that allowed players to place teasers and parlays at prices offered by Matchbook (SBR rating B-). On February 20th, SBR published a report advising players to request their funds after communication brokedown from the sportsbook. Parlaymakers "Max" relied on word of mouth to bring in business for the small sportsbook, initially paying players and spamming forums to promote the brand. All future ventures started by Parlaymakers Max and associates will be added to SBR's scam sportsbook blacklist.

Parlaymakers players are asked to submit their details via sportsbook complaint form to SBR. While players are unlikely to be paid in the short-term, SBR has assisted some players in receiving payment from scam sportsbooks that experienced success after rebranding, one such case occurred when Bet33 (SBR rating D-) paid a player who had been stiffed $5,000 following apex Sportsbook's (SBR rating F) collapse five years prior. | Parlaymakers scam discussion

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9/16/2010 07:11 AM
Scam Alert: apex/Bet33 Sportsbook Group
Bet33 (SBR rating D-) was founded in 2005 by Robbie Mcphail, owner of scam operation apex Sportsbook (SBR rating F).

apex Sportsbook History
apex Sportsbook was given a rating of D in April of 2004 by SportsBookReview. apex Robbie used his experience with online marketing to rank highly in search engines, placing apex on the map as a sportsbook which offered too good to be true bonuses that were successful reeling in player deposits. This big-bonus business model set apex on a path of financial ruin, and just two short months after being recognized as a (albeit lowly) rated sportsbook, apex closed its doors and stiffed its players thousands in winnings.

Creation of Bet33 & other Brands
apex Robbie's newest venture, Bet33, was launched in 2005 and financed with the unpaid winnings of apex Sportsbook players. Robbie acquired new players through mailing lists and established Bet33 as another sportsbook that would appeal to bettors who would be categorized as bonus-hunters. | Full apex/Bet33 Sportsbook report.

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7/26/2010 11:36 AM
Readers discuss BigCitySportsbook
SBRforum readers discuss BigCitySportsbook (SBR rating D-). BigCitySportsbook is part of the apex sportsbook family. Write to help@sportsbookreview.com with feedback or for sportsbook dispute assistance.

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7/22/2010 03:02 PM
Scam sportsbook operator up to old tricks
Delmarsportsbook.com is operated by a man named Robbie; owner of defunct sportsbook apex Sports (SBR rating F). Robbie has created the likes of LegendSportsbook to fool bettors into believing they were accessing the actual Legends (SBR rating A+) sportsbook. Robbie attempts to piggyback off brands with solid reputations to entice player deposits. Before it stopped taking post-up bets online, Delmar was known as a good high limit sportsbook.

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2/15/2010 07:38 AM
New sportsbook from apex family added to SBR ratings guide
Phoenix Racebook (SBR rating D-) has been added to the SBR ratings guide. The racebook is a member of the apex sportsbook family, which includes Bet33 (SBR rating D-), CanadasBookie (SBR rating D-), and others. The original apex Sportsbook maintains a rating of F due to shutting its doors in 2004 while in significant player debt, most of which has remained unpaid. Bet33, along with the new wave of apex financed sportsbooks have kept clean payment histories to this date. Bet33 has vowed that it would reopen old apex cases and repay its player debt. SBR remains in discussion with Bet33 on old player cases.

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2/11/2010 01:47 PM
SBR discusses apex player debt with Bet33
In 2004 an apex Sportsbook (SBR rating F) player wrote SBR asking for assistance with a payment plan. In the summer of 2004 apex officially closed its doors with over six figures in player debt. apex ownership used the player winnings and founded a new sportsbook, Bet33 (SBR rating D-). Bet33 opened at a rating of F in October 2005. Bet33 did not follow in apex's footsteps, and after four years of no outstanding slowpay complaints a rating adjustment to D- was made. Bet33 has remained at D- due to the fact that the apex debt has still not been fully cleared. Bet33 claimed it would pay off the apex player debt, but thus far has only one confirmed payment to a player for $3000 from SBR's 11/19 report. SBR is currently in discussion with Bet33 on the 2004 complaint and will update this report if any progress is made. Players that have still yet to receive payment from apex Sportsbook are asked to submit sportsbook complaint forms.

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2/9/2010 08:11 AM
Stiffed apex player hopes for payment by Bet33
A former apex Sportsbook (SBR rating F) player has written in after reading SBR's report on Jupiter Sportsbook (SBR rating D-) being added to the SBR sportsbook ratings guide. The player maintained a balance of $13,100 at the time apex closed shop and walked away with players balances. apex eventually financed a new venture, Bet33 (SBR rating D-). Bet33 opened at the mark of F, however after four years without a no-pay complaint the rating was reassessed. Bet33 has made promises to SBR that it would reopen apex cases and use its new resources to pay players. Although apex Sportsbook denied its solvency at the time it shutdown, Bet33 was founded in part by player debt.

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2/6/2010 01:07 PM
Bet33 (formerly apex Sportsbook) fails to pay stiffed players
Bet33 (SBR rating D-) management has not kept its promise to repay players who held balances at apex Sportsbook (SBR rating F) at the time the sportsbook flatlined. Unpaid player balances helped create the Bet33 operation, which has the same ownership as the defunct apex Sportsbook. Bet33 was upgraded from F to D- in July of 2009 after there were no nonpayment reports in more than three years.

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1/18/2010 09:09 AM
JupiterSportsbook enters the SBR Rating Guide at D-
JupiterSportsbook (SBR rating D-) is a sister book to Bet33 (SBR rating D-). Although the Bet33 brands have not failed to pay a player since their inception, they maintain low ratings due to the fact they were founded with capital derived from defunct sportsbook apex Sports (SBR rating F) which closed doors while owing many players. apex insisted at the time that they were insolvent.

From SBR's 11/19 report on apex Sportsbook paying a player after five years:

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12/8/2009 12:29 PM
Scam sportsbook pays player
LegendsSportsbook (SBR rating D-) has allegedly returned the $500 deposit to the player who came across their site from his mobile phone believing it to be Legends (SBR rating A+). The player provided his gaming account to the sportsbook whose ownership is that of the F rated apex Sports, the clerk acted like the player already had an account and provided WU instructions. | View initial scam report

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12/4/2009 10:08 AM
Scam sportsbook adds another victim
LegendsSportsbook (SBR rating D-) has snagged another victim. A player googled Legends, intending to find Legends (SBR rating A+), but instead came across the impersonating sportsbook LegendsSportsbook, which is operated by Robbie, formerly of defunct apex Sports (SBR rating F). The player provided his real Legends account and was given Western Union instructions. The player then sent $500 to the fake Legends before realizing his error. SBR expects the scam sportsbook to credit the player his $500.

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11/19/2009 11:06 AM
apex Sportsbook (SBR rating F) Pays Player After Five years
The owner of defunct sportsbook apex Sports (SBR rating F) has paid over $3,000 to a player owed since 2004. Five years ago the player and the sportsbook owner agreed to a payment plan. The second payment of $250 was never sent. Since apex Sports' demise, one of the owner's of apex Sports has opened up a new operation with its main brand being Bet33 (SBR rating D-). Bet33 has never failed to pay a player but has maintained a low rating and position on the SBR Blacklist due to the fact it was built using apex Sports' player balances. apex ownership was adamant at the time it closed its doors that they were not solvent. Bet33 management assures SBR that Bet33 and sister sportsbooks are well funded and it will repay players who had apex Sportsbook balances at the time the sportsbook flat-lined. apex victims are asked to write to Help@SportsbookReview.com so we may help in arranging payment. Bet33 will remain under review through this process.

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7/29/2009 08:10 PM
Bet33 Group upgraded from F to D-; debt remains
Bet33 (SBR rating D-) and sister sportsbooks were upgraded to D- to reflect a lesser risk than the typical F rated sportsbook. SBR has not received any Bet33 nonpayment reports since late 2005 when they were added to the SBR Rating Guide. Bet33 was built with stolen player funds from stiff sportsbook apex Sportsbook (SBR rating F). SBR has had annual conversations with ownership about paying the five year old debt. The conversations had not resulted in payment. Bet33 players are unlikely to be paid if they win a high five figure sum after a large winning run.

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7/28/2009 02:11 PM
apex Sportsbook upgraded from F to D-

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7/11/2009 11:42 PM
BigCitySportsbook enters SBR rating guide at F
BigCitySportsbook is one of many new brands in the apex Sportsbook Group. apex Sportsbook closed with player funds over four years ago. The same owner has recently put the website back online with the many other new sportsbook brand names. apex is expected to continue to launch new brands that will be added to the SBR Blacklist. apex, which uses the company name RDGcorp, is actively selling out-of-the-box turnkey sportsbooks and websites.

*NOTE- bigcitysportsbook.com is not to be confused with Betbigcity.com, which is an unrelated betting website.

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6/27/2009 11:06 PM
PremierRacebook enters the SBR rating Guide at F
PremierRacebook.com is a new sportsbook website from the apex Sportsbook (SBR rating F) Group. The most heavily marketed sportsbook from the operation is Bet33 (SBR rating F).

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6/20/2009 11:01 PM
SBR reader reports LegendRacebook.com. Legend Racebook is yet another sportsbook skin from the apex Sportsbook/Bet33 platform. This URL is meant to attract players looking for LegendZ (SBR rating A+) Racebook.

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6/19/2009 11:49 PM
SCAM ALERT: Imposter sportsbook site from apex Sportsbook owner
BetPhoenixSports.com is designed to con players into believing they are actually playing with B+ rated BetPhoenix (BetPhoenix.com). The new cyber-squatting website uses the Phoenix brand but operates on the Bet33 (SBR rating F) wagering platform. This is not the first time Robbie has tried to impersonate and capitalize on the reputation of other sportsbooks. apex owner, Robbie (AKA Zach), is operating legendsportsbook.com which has attracted bettors looking for the real Legendz (SBR rating A+).

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6/16/2009 10:51 PM
SunValleySportsbook enters the SBR rating Guide at F
SunValley is the second new sportsbook skin from the apex Sportsbook Turnkey system to enter the SBR Rating Guide within the last week.

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6/13/2009 11:19 PM
MetroSportsbook enters SBR rating guide at F
MetroSportsbook is one of many new brands in the apex Sportsbook Group. apex Sportsbook closed with player funds over four years ago. The same owner has recently put the website back online with the many other new websites names.

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6/12/2009 07:58 AM
Defunct apex Sportsbook (SBR rating F) back online
apex websites, apexSportsbook.com and apexSportsbetting.com, return online five years after closing and stiffing players. The apex websites were utilized as handicapping and betting tips sites by apex owner, Robbie, AKA Zach, marketed his new sportsbook ventures including his next sportsbook operation Bet33 (SBR rating F). apexSportsbook is now one of many skins running on the Bet33 platform. Bet33, and even some players, have argued that the sportsbook should not have an F rating because the book has been online over three years and has not had any payout complaints filed against it. Bet33, its sister sites, and it's pay per head service, Realbookie.com, were built using the stolen funds from the original apex Sports customers. Robbie has been asked multiple times in recent years to consider repaying his former customers.

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5/3/2009 11:26 PM
SCAM ALERT: AlohaSportsbook enters the SBR Rating Guide at F. Aloha Sportsbook is the latest new sportsbook from former owner, Robbie AKA Zach, of failed stiff book apex Sportsbook (SBR rating F). Robbie recently started recommending his own book through his fake rating sites AskTheBookie.com and A1-Sportsbook.com.

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1/5/2009 11:46 PM
Owner of apex Sportsbook (SBR rating F) scam building new sportsbook, BetPinoy
The new website, which is part of the Bet33 operation that was built on the stolen funds of apex Sportsbook players, states that it's "The most trusted sports betting site in the Philippines." BetPinoy is not in the Philippines nor is the incomplete website known by people in the Philippines. The website will likely be used to target specific players on customer lists by phone.

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11/15/2008 09:44 PM
New sportsbook CashBox98 from owner of F rated sportsbook, Bet33
CashBox98 is a new sportsbook from the owner of Bet33 (SBR rating F), who previously owned and operated stiff sportsbook, apex Sports (SBR rating F-). All players who inquire with SBR about any of the books on the growing list of Bet33-related sites are told how the company was built on the stolen funds of apex clients. apex Sportsbook quit an SBR-monitored payment plan in June of 2004. Ownership began booking bets with credit players one month later and established this new operation late in 2005.

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11/1/2008 05:09 AM
New post-up sportsbook coming from owner of F rated sportsbook, Bet33
999LuckyDay is a newly built sportsbook website from the owner of Bet33, who previously operated stiff sportsbook, apex Sportsbook (SBR rating F). Bet33 ownership routinely argues that they and related books should be rated higher than F since it "has been over four years" since the last known player was stiffed. Bet33, which was built on these stolen player funds, and its affiliated sportsbooks will remain blacklisted until ownership continues with payment plans initiated four years ago.

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6/13/2008 11:48 PM

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4/27/2008 10:51 PM

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2/4/2008 09:42 PM

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1/9/2008 04:28 PM

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12/15/2007 11:52 PM

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10/4/2007 10:44 PM

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9/18/2007 10:57 PM

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4/11/2007 11:09 PM

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1/5/2007 02:32 PM
Former owner of stiff sportsbook, apex Sportsbook (SBR rating F-) launches new website, Sportsbooks.net, to help promote new book, Bet33 (SBR rating F). Sportsbooks.net copies SBR reports in an attempt to legitimize its own Rating Guide and Recommended List led by Bet33. View list of Bet33 sister books here.

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3/20/2006 01:04 PM
SCAM ALERT: TotalBets operated by Robbie McPhail of the apexSportsbook scam. This is a sister sportsbook of Bet33(SBR rating F). Totalbets is not to be confused with UK sportsbook, TotalBet.

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3/16/2006 11:52 PM
SBR Bill Dozer reports: Bet33(SBR rating F) player waiting over 2 weeks for $500 withdrawal. This is the first payout complaint from Bet33 users. The sportsbook is owned by Robbie McPhail who owned stiff sportsbook, apexSports (SBR rating F-). Robbie is now using the alias "Zach".
3/20/2006 (11:37:57 AM) Update: Player paid in full via Western Union.

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10/11/2005 05:05 PM
SBR Bill Dozer reports: SBRforum poster AK reports that Bet33 (SBR rating F) is a new venture from known sportsbook stiff, Robbie Mcphail. SBR has confirmed this to be true. Robbie, formerly the owner of apexSportsbook (SBR rating F-), is introducing himself as the General Manager of Bet33 and is now using the name Zach. Players should steer clear of any sportsbook that is using the services of this scam artist.

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8/12/2005 12:54 PM
SBR Bill Dozer reports BetOnline (SBR rating D+) using stiff bookmaker Robbie Mcphail and old apex Sportsbook customer list to solicit new players. Multiple players have complained that Robbie is again dialing for deposits; this time, on behalf of the relatively unknown BetOnline.com. The operation is about one year old and is starting its first marketing campaign. Players should be weary of a sportsbook that chooses to use an individual with a soiled reputation to launch its brand.

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2/18/2005 11:37 AM
SBR Bill Dozer reports: SBR upgrades PlatinumSportsbets from D- to D after most recent conversation with ownership. PSB states that they have rid themselves of stiff ex-bookmakers, Paul and Robbie M of the apex scam, and have yet to be the subject of a complaint. SBR has expressed concern about PlatinumSportsbets’ business model and their ability to succeed offering discount lines priced at -105 along with deposit bonuses. PSB is new to the post-up business, yet is aggressively marketing to sharp players via betting forums and plans to join the DonBest premium line service. PSB has experience in the credit business and utilized service provider, Datawager.

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2/15/2005 07:29 PM
SBR Bill Dozer reports: Robbie McPhail, formerly of apex (SBR ratng F-) recruiting players to join his latest sportsbook, 2betBFL (not rated). 2betBFL functions as a credit operation but Robbie is said to be contacting his former players soliciting post-up deposits. All players should be aware that Robbie still owes many players from the failed apex.

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12/11/2004 06:47 PM
Robbie McPhail, who stiffed players as the owner of the defunct apex Sportsbook, is using the apex website to promote his sportsbook affiliates. apexSportsbook.com features ads for Pinnacle Sports, Hollywood107, Sportingbet, SBGglobal, Cybersportsbook and Mybookie. SBR is asking these sportsbooks to withhold any commission payment to Robbie or to work out an arrangement where the stiffed players can begin to receive payment. SBR will be able to provide a list of players owed. Robbie’s new sportsbook, PlatinumSportsbets (SBR rating F) is also promoted on this site as well as his other sites which include Askthebookie.com.

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9/6/2004 12:24 PM
SBR Bill Dozer reports: It is confirmed that ownership of the defunct apex Sportsbook is managing Platinum SportBets (SBR rating F+). The main figure in the apex disaster, Robbie McPhail, is introducing himself as Platinum SB’s customer service manager. SBR cautions players of this new site, www.4platinumsportsbook.com, and its excessive promotional offers.

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6/29/2004 05:08 PM
SBR Bill Dozer reports: PlatinumSB (SBR rating D-) employs former owners of now defunct apex Sportsbook to run internet marketing department. PlatinumSB.com is planning to open to all post up players in mid July dealing -105 lines. They vow to pay all players who were granted an apex bailout but only after 30 day hold and 3x roll over. SBR expresses concern over post up inexperience and the employment of apex stiffs.

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6/23/2004 03:09 PM
SBR Bill Dozer reports: apex Sportsbook (SBR rating F-) closing its doors. Robbie, the owner, is moving “square" players to PlatinumSB.com where he has a commission loss sheet. He is also applying a rollover to their funds. Robbie also states that he has access to player funds but is using it for other sportsbook marketing endeavors. Larger players will likely not see their funds past any bailout possibilities. Robbie calls this "a career choice" and admits he would not be doing this if players could physically reach him.

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6/23/2004 10:51 AM
SBR Bill Dozer reports: apex Sportsbook (SBR rating F-) fails to make 2nd payments on installment plans. Amounts past due range from $250 to $400.

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6/23/2004 10:40 AM
apex Sportsbook downgraded from F+ to F-

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6/11/2004 01:58 PM
SBR mail bag: Player reports BetOnSports (SBR rating D+) that he is being slow-paid for $750, SportsInteraction (SBR rating D-) asking player to send in his Western Union deposit receipt from January 2003, before they will process his payout. Complaints from Gold Palace (SBR rating F-) Internet1x2 (SBR rating F) apex (SBR rating F+) and BetCSI (SBR rating D-) also continue to pour in.

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6/8/2004 01:20 AM
SBR Bill Dozer reports: Players request that SBR monitor apex Sportsbook (SBR rating F+) payment plan. SBR contacts apex who agreed to provide disclosure of balances and payment plans to SBR for all players that request that SBR monitor payment plan. If you are owed money by apex and would like SBR to monitor your payout plan write to Bill Dozer at assistance@sportbookreview.com.

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6/4/2004 08:58 PM
SBR rates apex Sportsbook: - Robbie from apex Sportsbook (SBR Rating F+) has presented documentation with the figures of his total turnover and percentages of hold. SBR believes this is a book that has been encouraging sharp action as of late and it seems obvious they do not have the ability to handle this type of action. The latest marketing moves are aimed to amend this severe leak of revenue. As of today, Robbie form apex has stated his operation owes $100,000 to a group of 20-25 sharp players. He has further stated that all these outstanding balances will be paid out in 2 weeks. SBR to re-evaluate apex situation in 2 weeks.

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6/4/2004 02:04 PM
apexsportsbook.com lowered form D to F+ and Betonsportsonline.com, SBR Rating coverage initiated at F+

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4/27/2004 11:38 AM
OklahomaSports lowered from D to D-,apex Sports coverage initiated SBR rating D

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5/18/2011 01:16 PM
apex Sportsbook upgraded from F to D

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7/28/2009 02:11 PM
apex Sportsbook upgraded from F to D-

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6/23/2004 10:40 AM
apex Sportsbook downgraded from F+ to F-

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6/4/2004 02:04 PM
apexsportsbook.com lowered form D to F+ and Betonsportsonline.com, SBR Rating coverage initiated at F+

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4/27/2004 11:38 AM
OklahomaSports lowered from D to D-,apex Sports coverage initiated SBR rating D

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