Sportsbook Bet365 is aiming to woo soccer fans with a raft of special offers as what promises to be a thrilling 2016-17 season gets underway. Offers include Euro Soccer Bonus and Bore Draw Money Back.
There were fears that consolidation in the market could spell trouble for players as mergers between Paddy Power and Betfair and Ladbrokes and Coral decrease competition.
But the online sports betting market is actually more competitive than ever, with new launches like Bet Stars and Sun Bets muscling onto the market.
Sportsbooks have to work hard to win new business and keep their existing customers loyal, and that means the customers are the winners.
In a bid to steal market share from its rivals, Bet365 is bringing back its Euro Soccer Bonus, which allows you to earn up to 100% more on your return if your accumulator bet comes in on soccer matches in the English Premier League, German Bundesliga, Spanish Primera Liga, Italian Serie A or the European Champions League.
For those new to soccer betting, an accumulator is a pre-match bet on the outcome of three or more soccer matches. It allows you to enjoy a far greater margin than if you bet on each match individually as your winnings roll over onto the next match each time – but if one lets you down the bet is lost.
To make an even greater margin you can predict the outcomes (home win, away win or draw) in each match and say that both teams will score – this increases the odds but also makes it more difficult for you to win.
Both types of accumulator are covered by the Euro Soccer Bonus initiative. But you must read the small print before thinking you will instantly double your winnings on a successful accumulator. When Bet365 says you can earn up to 100% more on your return, the “up to” is the crucial part. You only get the full 100% bonus if you correctly predict the outcome of 14 games. That is a rarity and if you have achieved that you will most likely now be rich. But to be fair, with Bet365 you would be doubly rich. If you get the outcome of just three games correct (this bet is known as a treble) you get a mere 5% bonus. Here are the percentages you would earn at Bet365:
Treble – 5% bonus
4 or 5-fold – 10% bonus
6-fold – 20% bonus
7-fold – 30% bonus
8-fold – 40% bonus
9-fold – 50% bonus
10-fold – 60% bonus
11-fold – 70% bonus
12-fold – 80% bonus
13-fold – 90% bonus
14-fold – 100% bonus
It is not as great as it initially sounds, but it gives Bet365 an advantage over its rivals when attracting new customers, particularly on things like four-fold accumulators, which are a lot easier to achieve than 14-fold accas. A typical $50 stake on a four-fold accumulator from across Europe's top leagues and the Champions League might earn you $650 if it comes in. With the 10% bonus, you would get back $715.
You must also be aware, however, that the bonus will not apply where a stake has been fully cashed out during play. Where a stake has been partially cashed out, the bonus will be calculated based on the remaining active stake and the maximum bonus that you can receive is £100,000 (currently $129,000) or currency equivalent. Double Chance bets or combination bets with bonuses such as Lucky 15s or Lucky 31ss do not apply for this offer.
Soccer is a huge part of Bet365's business and it owns Premiership club Stoke City, so it will be very excited by the start of the new season. The Premiership looks to be more competitive than ever, with Pep Guardiola taking over at Man City, Jose Mourinho at Man Utd and Antonio Conte at Chelsea and all three spending big, while Arsenal, Tottenham, Liverpool and Leicester are all in with a great shout. A terrific three-way battle for the Primera Liga is set to unfold, with Barcelona, Real Madrid and Atletico Madrid all vying for the crown. Bayern Munich and Juventus have dominated the Bundesliga and Serie A respectively of late, but there is plenty of intrigue below them, while anything can happen in the Champions League, and it promises to be another record-breaking year in terms of soccer betting – particularly in the Premiership, which continues to go from strength to strength on a global basis – so the battle is on for online sportsbooks to carve as big a slice of the pie as possible.
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Another initiative is its Bore Draw Money Back offer. If you place a pre-match correct score bet or a half-time/full-time correct score bet on any match that finishes 0-0, the bookmaker will give you your money back.
Bet365 has an A+ rating on SBR because it has a history of paying out in full, in good faith and on time, for having a solid financial background and for using technology to make the experience of browsing its site enjoyable for users. Bet365 was a real pioneer of in-play betting, which has since vastly outstripped pre-match betting, and its usual and extensive range of offers will be back for the new season too.