Betsson (SBR rating C+) has agreed to acquire the Nordic Gaming Group. The Swedish operator's acquisition of the Maltese company includes brands NordicBet, TrioBet and ToBet. The move bolsters Betsson's market share in what are seen as emerging territories. On June 16th, 2011, SBR reported that Betsson acquired BetSafe Sportsbook for €32.5m.
In the deal, Betsson is to pay an initial price of €65m, which includes approximately €5m in company shares. In 2011, the Nordic Gaming Group had revenue of €50m.
Whilst the company appears to be strengthening, Betsson did make SBR headlines last month for its confiscation of €360 in an unusual dispute that involved a female gambler. SBR analyst Justin broke down the case in an iGaming video report.