Every person who doesn't bet normally, loves Under and those are the people that win the Super Bowl. Not the contrarians.....People who don't bet on a regular basis win. A guy who never bets asked me to put in a nickle on the UNDER for him. Loves it.
The problem is if 1 team falls behind big, then either team playing catch up is capable of putting up a lot of points and fast. I think 1h under is the way to go for that reason