NFL To Fine Teams For Posting Videos On Social Media
The NFL recently sent a memo to its teams saying they'll be fined $25,000 for posting unapproved video during games, according to a copy of the notice that was obtained by Mashable.
And that's just for a first offense; a second infraction will draw a $50,000 fine. Any thereafter will draw a fine of "up to" $100,000 as well as "loss of rights to post League-Controlled Content (including game footage)."
There's more, too. On a subsequent conference call with public relations, marketing, social media and digital personnel from all 32 teams to go over the new rules, the league deemed video to be "anything that moves," according to a source from one franchise who was on the call.
That includes GIFs from previous games of players celebrating, or even pop culture GIFs such as tangentially relevant quotes from Seinfeld or other TV shows. So, for now at least, even moving images of Harambe are off limits during games (let's pour a little out for him yet again).
That conference call was Tuesday, and the memo states the policy goes into effect on Oct. 12.
The NFL’s new social media policy, which prevents teams’ social media accounts from posting unapproved videos and gifs during games, has been met with plenty of derision, but no NFL team dared to challenge the league by posting an unsanctioned clip during Sunday’s games.
On Monday night, though, the Panthers official Twitter account took a subtle shot at the new policy.
AndersonToBenjamin.gif
17 yard gain! #KeepPounding
8:20 PM - 10 Oct 2016
Ordinarily, Carolina’s social media team would have been able to tweet out a video of the play. Under the new rules, the team will be fined $25,000 for doing so. And that’s just for a first offense:
The Panthers won’t be fined for their cheeky tweet, but a stern talking to may be in the team’s future.
Oh no, not a $10,000 fine to a billion dollar organization. I laugh at the league fining process. It fines players nothing compared to what they make and act tough about it. If they actually wanted to hurt a player or team slam their ass with a $100k fine or for a team a $1mil fine, then they would actually wake up
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NFL To Fine Teams For Posting Videos On Social Media
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