Popovich, like he did all season with injury reports and starting lineups, thumbed his nose at the NBA and their script for the finals.
With him being basically NBA royalty there isn't much the NBA can do to him, but with all the revenue lost something had to be done, so all of the script writers were fired after the game. The cause for firing was "overly exploitable holes in entertainment writing", a reason outlined in one of the articles of the NBA constitution.
Sources claim that while that goofball Adam Silver was smiling and presenting, heads were rolling in the main office. Some of the most experienced and talented writers are now out on the street.
NBA is now searching for new script writing applicants. Applicant must be gay, black, Jewish, or possess an undying love of all three