Consumer Superbrands 2012 Business Superbrands 2012 1. Rolex 1. Rolls-Royce Group 2. Coca-Cola 2. Google 3. Google 3. GlaxoSmithKline 4. Mercedes-Benz 4. Apple 5. BBC 5. British Airways 6. BMW 6. Virgin Atlantic 7. Duracell 7. London Stock Exchange 8. Dulux 8. Bosch 9. Jaguar 9. **** 10. Royal Doulton 10. PricewaterhouseCoopers 11. Wedgwood 11. Microsoft 12. Royal Albert Hall 12. FedEx 13. John Lewis 13. BAE Systems 14. Michelin 14. Boeing 15. Hilton 15. Eddie Stobart 16. Dyson 16. DHL 17. Marks & Spencer 17. BT 18. Apple 18. Shell 19. Guinness 19. Ernst & Young 20. Bang & Olufsen 20. Vodafone